Excited to learn more about Pardot?
Do you want to generate high-quality leads, a nurturing system, and access to other powerful marketing tools? Then, Pardot is the right automation tool to go for.
Pardot is part of Marketing Cloud that helps businesses manage and assess the efficacy of their communications, acquire insights into user behaviour and tailor content across campaigns based on a variety of parameters. Right Place, Right Time is an expression you have probably heard before. You can be confident that you are interacting with the correct person at the right time and in the right tone when you use Pardot. Are you ready to transform prospects into loyal customers?
But what is the difference between Pardot and Marketing Cloud?
The main difference is that Pardot, unlike Marketing Cloud, is more focused on email marketing, lead generation, and nurturing. Whereas Marketing Cloud is best used for transactional purchases made through a variety of marketing channels. As a result, Marketing is often referred to as a B2C marketing solution and Pardot as a B2B solution.
What are the benefits of Pardot?
✓ Ensure the Sales teams with a flow of high-quality leads
✓ Analyze prospect activity and interaction, and track automated marketing programs
✓ Guide prospects through the buying journey
✓ More productive and efficient marketeers.